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Web Site Development Plan
Client: _______________________________ Date___________
An effective website has a DEFINITE PURPOSE:
____ To increase public awareness of client's name, brand, or identity
____ To strengthen your position in the marketplace
____ To develop a list of qualified prospects
____ To increase sales
____ To sell products directly taking credit card information over the Internet
____ To make product information available to customers
____ To make product information available to distributors
An effective website has RELEVANT CONTENT:
____ Mission Statement
____ Company Overview
____ Staff Bios
____ What's New
____ Products/Services/Prices
____ FAQ or Newsletter
____ Response Form
____ Request for Services ("Quote") Form
____ Links
An effective website is designed for BROWSER COMPATIBILITY:
____ Validated HTML code
____ Use of Web-safe colors
____ "ALT" Tags on all graphics for text-only browsers and the disabled
____ Graphics and photos reduced & optimized
____ Design check in alternate browsers and versions
____ Design check in different resolutions (640x480, 800x600)
An effective website consists of SEARCH ENGINE OPTIMIZATION:
____ "ALT" Tags on all graphics to aid indexing of site by robots
____ "Page Title" using Keywords
____ "Content" Meta Tags using Keywords
____ "Description" Meta Tags using Keywords
____ Keywords repeated throughout Text
____ Non-framed entry pages made for all pages with frames
____ Entry pages with "screendoor"- site optimized for viewer's browser
____ Separate keywords and search engine registration for each page
An effective website has FUNCTIONAL DESIGN:
____ Easy to understand Navigation
____ All internal and external links working
____ Text is easy to read against background
____ Obvious difference between plain text, unvisited links, and visited links
____ Content flows in natural manner from page to page
____ Graphics enhance but do not distract from message being conveyed
____ Contact Information on every page
An effective website is composed of PAGE ELEMENTS:
____ Background color or pattern
____ Page Title (showing in Web browser only)
____ Header (composed of logo and/or company name)
____ Title
____ Bullets, Dividing Lines
____ Text (font, color, and size)
____ Images (graphics or scanned photos)
____ Response Forms (info request, estimate, salesman call, survey)
____ Company ID, including all contact information
____ Navigation
____ Copyright, trademark information
An effective website can contain EXTRAS:
____ Database management
____ Discussion or bulletin board
____ Online Order Forms (need SSL-secure server and PGP e-mail encryption)
____ Sound (midi files or streaming Real Audio)
____ Video
An effective website needs MARKETING:
____ Registration with the top 10 search engines
____ E-mail Signature file
____ Website address included in all of your advertising materials
____ Industry-wide reciprocal links
____ Participation in e-mail discussion groups
____ Creating an e-mail newsletter of your own
____ Becoming active in news groups
____ Purchasing Internet advertising or placement in the search engines
An effective website requires MAINTENANCE:
____ Links become broken
____ Address, price, or product changes may be needed
____ "Scheduled changes" such as a weekly tidbit or monthly newsletter
____ Checking search engine placement
____ Tracking visitor statistics to measure the effect of certain strategies
An effective website should have its own DOMAIN:
My domain name is already registered:
____________________________________________________________
My domain name is hosted by:
____________________________________________________________
The webmaster may be contacted at:
____________________________________________________________
I need a domain name. I would like:
(1st choice) __________________________________________________
(2nd choice) __________________________________________________
(3rd choice) __________________________________________________
I would like my domain hosted by:
____________________________________________________________
Their webmaster may be contacted at:
_____________________________________________________________
I would like suggestions for a domain hosting company:
_____________________________________________________________
Other Factors that should be considered in the design on your website:
____ Budget
____ Time
____ Security
____ Maintenance of site
____ __________________________
____ __________________________
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